Your shop is the brand.
We stay out of the frame.
Drip & Bake is built for cafés and bakeries that think of themselves as a brand, not a counter. These are the beliefs behind how it looks, what it shows your customers, and what it keeps out of their way.
People come back to a place, not to its software.
The loyalty a café earns lives in its room, its cups, its bread and the people behind the counter. Software should carry that feeling online faithfully — and then get out of the way, so the customer remembers you and never us.
Considered, quiet, and yours.
01 / Belief
Your name on everything a customer sees.
Your storefront, checkout and receipts carry your shop's name. There's no Drip & Bake badge on your menu and no "powered by" line under your checkout.
A customer who orders from you should leave thinking about you.
02 / Belief
Themes are a starting point, not a template.
Every theme is designed for hospitality — for photography of food and drink, for menus that read like a board, for the rhythm of a morning rush. Then it becomes yours: your colours, your photographs, your words.
Two shops on the same theme should look like two different places.
03 / Belief
Your address, your icon, your home screen.
Use your own web address, and customers who save your storefront get your icon on their home screen, with your name beneath it.
04 / Belief
Not a marketplace.
Your storefront doesn't list you beside the shop down the street, suggest someone else's pastries, or send your regulars to a directory. It's your shop, and only your shop.
05 / Belief
Craft deserves considered tools.
We design for boutique, craft-led businesses and price with the same confidence they do: round numbers, no tricks, and a product that has to earn what it costs.
A shop that takes care over its croissants should find the same care in the tools it runs on.
06 / Belief
Calm by design.
The dashboards your team works from all day are quiet on purpose: warm paper, clear type, colour only where it means something. The screen your team looks at can wear your brand too.
07 / Belief
Your customers are yours.
The relationship belongs to your shop. Your customer list, your records and your history stay readable and exportable whatever your plan, and we take no percentage of what your customers spend.
Carried faithfully
Your shop is the brand.
We stay out of the frame.
Everything we make is judged by one question: does it feel like your shop?
Start free — no card needed. Print your counter sign, put it beside the till, and see what happens.