See who came in.
Follow no one.
Visitor Analytics shows a shop who came to its storefront, how they found it and how many went on to order. It counts without cookies, and it follows no one.
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A customer scans the sign on your counter. Nothing is saved on their phone.
The sign goes on the counter. Then what?
The orders that arrive are easy to see. Everyone else isn't: the people who scanned and only looked, the ones who came from a table, from a link you posted or from the app on their phone, and the point where the ones who left stopped. Visitor Analytics counts them in your own Admin, and counting is all it does.
Counted, not followed.
01 / For your customer
Nothing follows your customer home.
A customer who opens your storefront is counted, and that's the whole of it. Counting sets no cookie, saves nothing on their phone and builds no profile of them.
A visit keeps the page they opened, how they arrived and the kind of device they used. It doesn't keep who they are or where they are, and the same person tomorrow is counted as someone new.
02 / The counter sign
See what the sign on your counter did.
The sign you print from your Admin carries a code of its own. A scan of it is told apart from somebody typing your address, so you see how many customers the sign brought in and how many of them ordered.
Put it beside the till, tell customers they can order ahead, and the answer is on the page the same day.
03 / Every way in
Every way in has a name.
A table's QR code. Your app on their home screen. The site that sent them. Each is listed in the words a shop would use, with the visitors it brought and the orders that followed.
A link you post can carry a name of its own. Add one to the link in your Instagram bio or your newsletter, and everyone who follows it is counted under that name.
Whatever can't be known is listed as exactly that: direct, or not known.
04 / The path
From arriving to ordering.
Four steps: arrived, opened the menu, reached checkout, placed an order. Each bar is the visitors who got that far, so the drop between two bars is where people stopped.
It also says how many left at the sign-in page without going any further.
05 / Orders
An order is counted when it's real.
An order is counted only once your shop's own records confirm it: placed at your shop, paid, and not a practice order. Opening the same ticket again doesn't count it twice.
Each order is credited to the way in that first brought its visitor that day.
Some browsers block counting altogether. The page states how many orders your records hold beside how many it could trace, so the gap is never hidden.
06 / Day by day
Your days, on your shop's clock.
A column for every day over the last seven, thirty or ninety, with the same figures as a table underneath. A day begins and ends at your shop's midnight, wherever you happen to be reading from.
It reads as well on the phone in your pocket as on the laptop in the back office.
Thought through, underneath
How it counts.
Who it leaves out.
What makes someone one visitor, why your own team isn't in the numbers, and who can read them.
How a visitor is counted.
A visitor is one browser, on one connection, on one day. A regular who comes in on Monday and again on Thursday is two visitors, and the page says so beside the number.
To tell one visitor from another for the day, the address their connection arrives from is mixed with a key that changes every day and is deleted once the day is over. The address itself is never stored, and yesterday's visitor can't be matched to today's.
Counting starts when Visitors arrives in your Admin. Nothing before that is reconstructed: a visit worked out afterwards would be a guess.
Your team isn't your traffic.
A browser that's also signed in to your dashboard is one of your own people checking the storefront, not a customer. Those visits are left out unless you choose to include them.
Known search crawlers and automated browsers are left out too.
Yours alone.
The figures belong to your shop. No other café on Drip & Bake can read them, and that's enforced where the numbers are kept, not only on the page that shows them.
Owners and managers can open Visitors. Anyone else on the team sees it only if you give them the page. If you run more than one location, each has its own.
Questions
Cookies, old signs
and missing orders.
Does it put a cookie on my customers' phones?
No. Counting sets no cookie and stores nothing on a customer's device.
Can I see who visited?
No, and it isn't built to. Visitors is counts: how many came, by which way in, and how far they got. What a customer has ordered and earned is in Customer Accounts, where they've signed in and it's theirs.
I already printed a sign. Does it still work?
Yes. It opens your storefront as it always has. Its scans are listed as direct, or not known, until you print a fresh sign from your Overview, which carries the code.
How do I see what a link brought in?
Add ?utm_campaign= and a name to your storefront link before you post it. Everyone who follows it is counted under that name, with the orders they placed.
Why does it show fewer orders than my records?
Some browsers block counting, and your own team's orders are left out along with their visits. The page shows both numbers side by side.
Visitor Analytics
Put the sign out.
See who comes in.
Tell customers they can order ahead, and know by closing time what the sign did.
Start free — no card needed. Print your counter sign, put it beside the till, and see what happens.