A text from your shop.
Only to people who asked for one.
Send marketing texts from your shop's own local number to customers who have opted in, aimed at the people most likely to come in, and paid as you go from a balance you can always see.
Add-on · $50 per month
A text is the one message nearly everyone reads.
That's exactly why it has to be earned. Customers choose to hear from you, can stop with one word, and are never texted about something they didn't ask for. Used that way, a text on a slow Tuesday afternoon is the most direct line a café has to its regulars.
Opted in, aimed well, and never spam.
01 / Your number
Your own number.
Add SMS Marketing and a local number is bought for your shop and registered with the carriers for you. Your texts come from it — not from a shared short code that could be anyone.
There's no carrier account to open, nothing to choose and nothing to configure. A one-time registration covers the carrier paperwork, the number itself is included, and it's your shop's for as long as you keep SMS Marketing.
02 / Consent
Only to customers who said yes.
Customers opt in to marketing texts from their account, separately from anything about their orders, and can change their mind at any time.
Reply STOP and the texts stop, straight away and for good. Nobody can be opted back in on their behalf.
Messages from Drip & Bake
03 / Audience
Aimed at the right people.
Send to everyone who's opted in, to your loyalty members, to one loyalty tier, to regulars who've ordered recently, or to people you haven't seen in a while.
You see how many people a message will reach before you send it.
04 / Balance
Pay as you go.
You pay only for the texts you send, from a prepaid SMS balance — so a campaign can never run up a bill you didn't expect.
Every message shows what it cost — a long text counts as more than one — and you can top up by card or have the balance refill itself when it runs low.
If the balance runs out, texts pause and your dashboard says why. Nothing else in your shop is affected.
05 / Boundaries
Marketing only. Never your orders.
Texts are for your announcements, never for order updates. Customers are told their order is ready on their lock screen or by email, so an empty SMS balance can never leave someone waiting at the counter without knowing.
06 / History
Drafts, sends and history.
Write a campaign, save it as a draft, and send it when the moment's right. Every campaign keeps its history: who it went to and how it did.
Thought through, underneath
Earned attention.
Kept carefully.
Who can send, and how consent is kept.
For managers, not the whole team.
Sending texts is limited to owners and managers, and adding SMS Marketing or topping up the balance to owners.
Consent, kept properly.
Every opt-in and every STOP is kept against the number it came from, so you can always show who agreed to hear from you — and you're never the shop that texted someone who asked it not to.
Worth reading
A text they asked for,
from a shop they love.
Say something your regulars would want to hear, to the ones who asked to hear it.
Start free — no card needed. Print your counter sign, put it beside the till, and see what happens.