Every visit adds up.
None of it disappears.
What it adds up to, and what each rung along the way is worth, is entirely up to the shop.
See how it counts
Eight points in, and the first rung already theirs.
A regular doesn't think of their tenth visit as a milestone. They just keep coming back.
Drip & Bake counts anyway — quietly, from the same order they were already placing.
No card to carry, no app to open at the register, nothing to remember to scan. It happens because they ordered, not because they asked.
Every visit counts. None of it resets.
01 / No card, no scan
Counting starts on its own.
A customer doesn't sign up for loyalty separately from ordering. If they have an account, their order already counts.
The points land the moment the order is paid — the same instant the receipt does.
There's no card to swipe, no code to type in, nothing extra to remember at the counter. Ordering is the only action required.
The same order a customer was already placing.
The instant it becomes a real, paid order.
No card, no scan, nothing extra to remember.
02 / A ladder with real rungs
Some things are theirs from the start.
Not every rung has to be earned.
A shop can set a rung at zero — something every customer already has, from their very first visit, just for being one of yours.
It's shown as what it is: a standing they hold today, not a goal still ahead of them.
Everything past that is a rung they climb toward on purpose.
Nothing is invented on the way there and nothing is rounded. The bar fills to exactly what it takes.
Above the baseline, a shop sets as many milestones as make sense — each one a points total and a perk in their own words.
A customer sees exactly where they stand, how far the next rung is, and what it's worth when they get there.
03 / Always know exactly why
Always know exactly why.
A points total by itself doesn't answer "why did I get these?"
Every award is kept with the rule that produced it and the order it came from, so a customer's history reads as a record, not a running tally nobody can explain.
Support can answer the question from the ledger itself, without asking the customer to reconstruct their own order history.
04 / Wherever your locations connect
One relationship, wherever your locations connect.
If a business runs more than one connected location, a customer's standing follows them across those locations — the same points, the same rungs, wherever they walk in.
It never crosses into somewhere unrelated. A regular at one café doesn't carry a standing into a different business that happens to also run on Drip & Bake.
Who the customer is can travel with them. What a location earned, and what it's responsible for, stays exactly where it happened.
No separate card to carry.
One account, a little fuller
It lives with everything else they already have.
Loyalty isn't a separate card, login or app.
It sits in the same account as their order history, receipts, subscriptions and tickets — one place, already theirs.
Checking a standing is no different from checking a receipt.
Thought through, underneath
One ladder editor.
Your program, your rungs.
The principles behind the ladder.
Built around your own program, your own rungs.
A shop names its own program — it doesn't have to be called "Loyalty" at all.
Points can come from a whole order, from anything on the menu, from one category, or from a single item — whichever shape actually matches how the business wants to reward a visit.
As many rungs as make sense, each with its own name and its own perk, written the way the shop would say it to someone at the counter.
The shop decides what a perk is worth.
A perk on the ladder isn't a discount code the storefront applies on its own.
It's a promise the shop writes and honours — a free item, first refusal on something limited, a percentage off, whatever fits.
That keeps it flexible for the business, and it means a customer reaching a rung is a moment at the counter, not a coupon that redeems itself.
Security
How it's protected.
01Points come from the shop's own rules, not the customer's device.
What an order is worth in points is calculated on Drip & Bake's servers from the rules the shop configured. A customer's device reports what they ordered, never how many points it's worth.
02Points are awarded once, and only on a real, paid order.
The award happens on the same paid-order transition every purchase goes through, and it's recorded against that exact order — never twice, and never before the order is genuinely paid for.
03A shop only ever sees its own customers' standing.
A customer's points and history are visible to the business — or connected locations — that earned them, and nowhere else.
04Practice orders never add real points.
A subscription or order run through Simulation Checkout is excluded from loyalty the same way it's excluded from real sales — a rehearsal never inflates a real standing.
Yours to shape.
Every visit counts.
None of it resets.
The ladder is only useful if it matches how a shop actually wants to reward the people who keep coming back.
Rungs, perks, program name and what counts toward them are all yours to set — and to change as the business does.
If there's a way you'd want loyalty to work that isn't here yet, tell us. It's built to grow from what shops actually ask for, not the other way around.