Why Drip & Bake

Built from both sides of the counter.

Three people stand in every café — the customer, the person on shift, and whoever carries the risk. They see different mornings. This is what we noticed in each of them, and what we did about it.

Platform Adoption

Trying a new system shouldn’t mean rebuilding the business around it. Drip & Bake is designed to fit alongside the infrastructure cafés and bakeries already rely on.

Adoption

01 / 04

Whats true

Trust, reliability and longevity are factors when introducing a new system into a business. It’s not something to take lightly, especially when it can affect existing infrastructure.

How we approach it

Drip & Bake is designed to fit around existing infrastructure rather than force it to change. We joke about it with our builder: “Just put the QR code in front of the POS, let customers order ahead and see what happens.”

Our answer

Integrate with the systems you already use without requiring you to replace what already works.

phone

Start to Service

02 / 04

What's true

Learning a new system takes time. So does adapting to it and working through a long list of configurations. In many cases, business owners also have to become mini designers just to get their store looking like the product they were shown.

Our approach

Handle the heavy lifting for the business and make the road to service as short as possible, without compromising how the business operates or presents itself.

Our answer

Create ready-to-use storefront themes that don’t require the business owner to become a designer. Make menus quick to build. Keep operations separate from administration so it’s clear where orders actually go. And let the business simulate a transaction before a single customer scans their QR code. The current path from start to service is simple: create your store, add your menu, run a simulated checkout, place an order from your storefront, and watch it appear in Service. If you’re satisfied, connect your payment provider and go live.

iPad onboarding

Free to try

03 / 04

What's true

Software like Drip & Bake comes with a cost and a risk for a business that’s simply curious to see how the platform fits into their operation.

How we approach it

Let the software prove itself. Our way of minimizing that risk is simple: offer a free trial with access to the full platform.

Our Answer

Let cafés and bakeries try the full application at no risk. They pay only if the value is clear.

counter iPad

Multi-Payment Integrations

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What's True

Most existing POS infrastructure works, and in many cases it’s tied to other fundamental parts of the business, like menus and hardware. Changing it isn’t a small decision.

Our Approach

If something isn’t broken, don’t fix it. Add to it or integrate it.

Our answer

Integrate the payment and POS providers you already use directly into Drip & Bake. We act as the bridge while your provider remains in control of your funds. As we grow, our integration list grows with what cafés and bakeries actually use.

Counter paying

Customer's View — Built by a customer

Drip & Bake is made by customers, this is our experience.

Café Culture is a thing — Community

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What we see

Our local café is a community spot. Familiar faces around the neighbourhood meet with a simple nod of familiarity and recognition.

What we notice

We know each other, we smile at each other, but we haven’t had a moment of introduction — but surely we belong.

Our answer

Cafés can post to their community, and customers have profiles where they can like and comment. Our receipts go both ways too — the customer’s name goes on the cup, and the barista’s name goes on the receipt. Maybe the next time you see each other it’s, “Hey, you’re John, right?” “Yeah.” “Nice to meet you. I saw your name on my receipt.”

cafe

Why is getting a refund so complicated? — Refunds

02 / 03

What we see

Getting a simple refund requires a manager. They come over, type a password, and leave. Was all of that necessary — and was it worth the wait?

What we notice

The manager trusts the person working the register. What the refund really needs is accountability.

Our answer

Let the person already helping the customer handle the refund.

A person receiving a refund

Please let us order at the table and pick up the order when it’s ready - Ordering

03 / 03

What we see

Friends meet after a while apart. They meet at the table, hug, sit down for two seconds — then someone gets up, waits in line, orders, comes back, and gets called away again when it’s ready.

What we notice

Long queues. Conversations interrupted. Someone working has to stop what they’re doing just to order another coffee or pastry.

Our answer

Let them order from the table. Let them order ahead. Let them know when it’ll be ready.

Person scanning a QR code

Barista's View — Being friends with baristas

What a shift asks of the people working it.

The same regulars buying coffee beans every two weeks — Subscriptions

01 / 03

What we see

We see the same customers buying beans every two weeks for home or the office — and getting disappointed when their favourite beans are sold out.

What we notice

They buy them every two weeks like clockwork. They already know what they want.

Our answer

Let them subscribe to their beans.

Barista passing beans to customer

“Sorry, we’re out of pastries. You’re a little late.” — BakeAhead / Midnight Club

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What we see

Our regular comes in a little later than usual, after the morning rush. Their favourite pastry is gone.

What we notice

That disappointed face. Then they pull out their phone and start looking for the next best thing nearby.

Our answer

Why not let them secure their bake the day before?

barista and customer point at croissants

Customers love our store but not our website — Themes

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What we see

Our store looks really cool, but our website looks generic.

What we notice

There’s a big gap between what we offer in person and what our online presence shows.

Our answer

Let the website feel and look as good as the café.

friends sitting in a cafe

Owner's View — We run businesses here too

What the person carrying the risk needs to know.

We’re counting this again tomorrow — Inventory

01 / 03

What we see

Our favourite barista is recounting the same stocked items, scrambling to explain what happened to his owner.

What we notice

There’s confusion with the stock. The clipboard or Excel sheet got lost, or the numbers just don’t match.

Our answer

Why not keep one reliable count of what comes in, what stays in the back, what goes on the floor, and what goes into service?

Barista and manager taking stock

“Why didn’t you tell me he couldn’t clock in and the sink is leaking?” — Shift Reports

02 / 03

What we see

Stock is counted when somebody remembers to count it, usually after something has already run out.

What we notice

The manager has no clear record of events, issues and daily shift reports are easy to miss when the owner is busy running the business. Everyone remembers a different part of the shift.

Our answer

Make it easy to track and notify the owner of important events throughout the shift without disturbing their day.

Barista looking at broken cafe sink

“I can’t find the receipt.” — Financial Records

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What we see

Endless purchases of supplies, new equipment, and receipt ink slowly fading away.

What we notice

Tax season headaches and scrambling to find receipts from the entire year.

Our answer

Take a picture before you lose it and keep it all in one place.

receipts

It’s free. It demands nothing to change. Just try it.

We could keep telling you what Drip & Bake does, but that’s not really the point. What we offer is a QR code with your storefront. Tell your customers, “Scan this. Order ahead. See what happens.

Try the app